Telephoned “Hold Me”

There is something to be said for a good gimmick.

In their video for “Hold Me,” Telephoned take the point-of-view shot to uncharted territories, following moments in the life of a razor, a surf board, and a swing, among other things.

It’s a fun conceit that never wears thin by virtue of the changing perspectives and the whole thing is colored in the washed out tones of a summer postcard. That feeling is amplified at the end of the track, when Maggie Horn leads the tune through an unexpected, sweet coda.

Check out the video for yourself below and check out the song’s three different versions on the Hold Me single.